Privacy Policy

A. Manage Purchases and Deliveries

Purpose

We process personal data in order to manage, fulfill, and deliver your order, as well as to communicate with you regarding your purchase.

This includes, for example,

• Receive and process your order
• Confirm your purchase
• process payment
• deliver goods
• Send shipping information
• handle issues related to the order
• handle returns, complaints, or other matters related to the purchase

Personal Data That May Be Processed

• name
• address
• email address
• phone number
• order number
• customer number, if applicable
• ordered products
• shipping address
• selected shipping method
• pickup location
• delivery status
• payment reference
• transaction date
• invoice information
• other information needed to process the purchase

In some cases, the payment provider may request additional information, such as a personal identification number, for identification, credit assessment, or payment processing. Such processing is carried out in accordance with the payment provider’s own terms and conditions and privacy policy when the payment provider acts as an independent data controller.

Legal Basis

Fulfillment of a contract. This processing is necessary for us to process the purchase and deliver the order to you.

In some cases, processing may also be based on a legal obligation, such as when we need to retain accounting records.

Retention period

The data is retained for as long as necessary to process the purchase and, thereafter, for as long as required by law—for example, under accounting laws—or for as long as the data is needed to handle complaints, returns, or legal claims.

Accounting records are retained in accordance with the retention periods specified in accounting legislation.

B. Handle customer service, returns, and complaints

Purpose

We process personal data in order to provide customer service and handle inquiries via email, phone, social media, or other channels.

This includes, for example,

• answer questions
• handle returns
• handle complaints
• follow up on matters
• document communication
• investigate errors, shipping damage, or other issues related to an order

Personal Data That May Be Processed

• name
• contact information, such as email address, phone number, and address
• order number
• relevant order information
• relevant payment and shipping information
• information that you provide when you contact us
• photos you send us, for example, in connection with a complaint or damage during shipping
• case history
• social media username, if you contact us there

Legal Basis

Legitimate interest. The processing is necessary for our and your legitimate interest in being able to administer, follow up on, and handle customer service matters.

When the matter concerns a purchase, a return, a complaint, or a legal claim, the processing may also be necessary to fulfill a contract, comply with legal obligations, or establish, assert, or defend legal claims.

The data subject’s privacy interests are not considered to outweigh this interest, since the processing is limited to data that is directly relevant to the matter, the data subject can reasonably expect a company to handle and document customer service matters, and the processing is in the interest of both the company and the customer.

Retention period

Customer service cases are normally retained for up to 36 months so that we can follow up on them and handle any complaints.

Data may be retained for a longer period if required by law or if it is needed to handle an ongoing matter, a dispute, or a legal claim.

C. Manage Reviews

Purpose

We process personal data so that you can submit reviews of our products and so that we can publish reviews on the website. Reviews help other customers get better product information.

Personal Data That May Be Processed

• name or alias
• email address
• review text
• grade
• Order information for purchase verification

If you submit a review, your name or username, rating, and review text may be published on the website.

Legal Basis

Consent: when you choose to submit a review and approve its publication.

In some cases, we may also process limited order information based on a legitimate interest to verify that the review relates to an actual purchase.

Retention period

The review will remain posted as long as the product is available for sale or until you withdraw your consent or request that the review be removed.

If you wish to withdraw your consent to the publication of a review, please contact us at [email protected] and specify which review your request concerns.

D. Send newsletters and offers

Purpose

We process personal data so that we can send newsletters, offers, inspiration, and information about our products and services.

Personal Data That May Be Processed

• name
• email address
• any information about previous purchases
• information about your preferences, if you have provided such information yourself
• information about how you interact with our emails, such as opens and clicks

Legal Basis

Consent, when you sign up for our newsletter yourself or otherwise agree to receive marketing communications.

In some cases, we may send marketing communications to existing customers based on legitimate interests, provided that the marketing pertains to similar products or services and that you always have the option to opt out of receiving further marketing communications.

Retention period

Your information will be processed until you unsubscribe, withdraw your consent, or opt out of marketing communications.

You can always unsubscribe from the newsletter using the unsubscribe link in the email or by contacting us. Every email includes an option to unsubscribe from future emails.

E. Marketing, Advertising, and Abandoned Shopping Carts

Purpose

We may process personal data to market our products and services, display relevant ads, and send reminders about products that have been added to the shopping cart but for which the purchase has not been completed.

This can be done, for example, through email, advertising on external platforms, or other digital channels.

Personal Data That May Be Processed

• email address
• IP address
• cookie ID
• Device Information
• browser information
• information about which pages you visit
• information about the products you're viewing
• Information about the items in the shopping cart
• click and behavioral data
• purchase history, if applicable for segmentation
• Technical Information About Your Device

Legal Basis

Consent, when the processing is based on marketing cookies, web beacons, or similar technologies.

Legitimate interest may be used for certain direct marketing to existing customers, provided that it is consistent with applicable regulations and that you always have the option to object to such marketing.

This processing applies only to existing customers and the marketing of similar products or services. The data subject always has the option to object to such marketing, which limits the impact on the individual’s privacy.

Retention period

Your data will be processed until you withdraw your consent, change your cookie settings, or opt out of marketing.

The retention periods for cookies and similar technologies are outlined in our cookie policy.

F. Provide and analyze the website

Purpose

We process technical data in order to provide, improve, and analyze the website.

This includes, for example,

• The website must function properly from a technical standpoint
• The shopping cart should work
• The page should load correctly
• We should be able to identify and resolve technical problems
• We need to be able to understand how the website is used
• We should be able to improve the user experience

Personal Data That May Be Processed

• IP address
• cookie ID
• Technical Information About the Device and Browser
• Information about sessions
• click data
• information about which pages are visited
• approximate geographic information based on IP address, if applicable
• error messages and technical logs

Legal Basis

For essential functions and technical operations, we process data based on our legitimate interest in providing a functional and secure website.

For analytics cookies, marketing cookies, and similar technologies that are not necessary, we process data based on your consent.

Retention period

Technical logs are normally retained for a limited period of time as necessary for operations, troubleshooting, and security.

Data collected through analytics cookies is stored in accordance with the retention periods specified in our cookie policy, typically no longer than is necessary for the intended purpose.

G. Comply with legal obligations

Purpose

We process personal data to comply with legal obligations that apply to us, such as those under accounting laws, tax regulations, consumer protection laws, or other applicable laws.

Personal Data That May Be Processed

• name
• contact information
• order information
• payment information
• invoice information
• complaint information, if applicable
• other information required by law

Legal Basis

Legal obligation.

Retention period

The data is retained for as long as required by applicable law.

Accounting records are retained in accordance with the retention periods specified in accounting legislation.

H. Manage Suppliers and Business Contacts

Purpose

We process personal data in order to manage our relationships with suppliers, business partners, and other business contacts.

Personal Data That May Be Processed

• name
• role or position
• company name
• email address
• phone number
• address
• communication history
• contract-related information

Legal Basis

Legitimate interest in managing supplier relationships, partnerships, and business contacts.

If the contact person is a party to the agreement, the processing may, in certain cases, be carried out to fulfill the agreement.

The processing concerns contacts in a professional context and is limited to data necessary for managing the business relationship. The impact on privacy is assessed as low, since the processing is expected within the framework of a business relationship.

Retention period

The data is retained for the duration of the business relationship and thereafter for as long as necessary for follow-up, documentation, accounting, or legal claims.

Contact information and communication history are normally retained for up to 36 months after the relationship ends, unless longer retention is required by law or necessary for legal claims.

I. Handling Job Applications and LIA

Purpose

We process personal data in order to handle applications for jobs, internships, or LIA placements.

Personal Data That May Be Processed

• name
• contact information
• Resume
• personal letter
• educational information
• work experience
• portfolio or work samples, if you are submitting them
• references, if you provide any
• other information that you provide in your application

Legal Basis

Legitimate interest in being able to manage and carry out recruitment processes.

If we wish to retain your application for future recruitment opportunities after the current process has concluded, we will do so only with your consent.

The applicant initiated contact on his or her own and provided the information for the purpose of being considered for a position. The processing is limited to what is necessary for the recruitment process and is not considered to infringe upon the data subject’s fundamental privacy interests.

Retention period

Information related to a recruitment process is normally retained for up to 24 months after the recruitment process has been completed so that we can follow up on the recruitment and handle any legal claims.

If you consent to us retaining your application for future recruitment, your information will be retained for the period specified when you provide your consent, or until you withdraw your consent.

J. Organize and administer competitions

Purpose

We process personal data in order to administer contests, communicate with participants, select winners, and distribute prizes.

Personal Data That May Be Processed

• name
• contact information
• contest entry
• information that you provide yourself in connection with the contest
• any profit information
• communication related to the competition

Legal Basis

Legitimate interest in being able to conduct and administer competitions.

If contest entries are used for marketing purposes, or if images, videos, or other content are published on our channels, such processing is based on consent or in accordance with specific contest terms and conditions.

The participant has chosen to enter the contest and can expect that their information will be used for the administration of the contest. The processing is time-limited and restricted to what is necessary to conduct the contest.

Retention period

Data is normally stored for up to 12 months after the competition ends.

Data may be retained for a longer period if required by law, contest rules, or to address legal claims.

K. Managing User-Generated Content and #yesmidbec

Purpose

We process personal data in order to collect, manage, and publish user-generated content, such as photos, videos, or posts in which you demonstrate how our products are used.

This may be used for inspiration, reference images, and marketing on our own channels, such as our website, social media, newsletters, or other marketing materials.

Personal Data That May Be Processed

• name
• social media username
• photos, videos, or other content that you share
• caption or other accompanying text
• any image metadata
• communication related to approval
• information about where the content has been published

Legal Basis

Consent.

You may withdraw your consent at any time by contacting us. Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn.

Retention period

The data will be processed as long as consent is in effect or until you request that the content be deleted.

We may need to retain certain documentation regarding the consent even after it has been revoked in order to demonstrate that we were entitled to use the content during the period it was published.

If you wish to withdraw your consent to the publication of user-generated content, please contact us at [email protected] and specify which content your request applies to.

Changes to the Privacy Policy

We may update this privacy policy as our business, website, services, or applicable regulations change. The most recent version is always available on our website.

Last updated: June 5, 2026